The Influence of Digital Competency of Accountants in Thai International Digital Businesses on the Digital Development for Thailand’s Economy and Society

Authors

  • Kanitpirom Wattanasan Faculty of Business Administration, St Teresa International University, Thailand
  • Wanwisa Nonpanya Faculty of Business Administration, St Teresa International University, Thailand
  • Prachuab Trinikorn Faculty of Business Administration, St Teresa International University, Thailand
  • Arunee Srisawan Faculty of Education, St Teresa International University, Thailand
  • Boonyanaree Wattanasan University of Manchester, Alliance Manchester Business School, United Kingdom

Keywords:

Digital competence, Digital competency of accountants, Digital economy, Digital development for economy

Abstract

This research aims to study the influence of digital competency of accountants in Thai international digital businesses on the digital development for Thailand’s economy and society. This research is quantitative conducted with a sample size of 379 accountants or accounting supervisors of Thai international digital businesses in the Bangkok metropolitan area. The sampling technique used was the simple sampling technique. The research instrument employed was a self-developed questionnaire. Data obtained was analysed with descriptive statistics (mean, S.D.), Pearson product moment correlation, VIF, and multiple regression. It was found that 1) the level of digital competency of accountants in Thai international digital business was high 2) the level of digital development for Thailand’s economy and society, in the perspective of accountants in Thai international digital businesses, was high 3) all variables of  the digital competency of accountants are in correlation with the digital development for the Thai economy and society, statistically significant at .01, with Pearson correlation

coefficients (r) between .494-.807 4) the digital competency of accountants for communication and collaboration (X2), digital content creation (X3), cyber safety (X4), digital problem solving (X5) had positive influence on the digital development for Thailand’s economy and society (Y) with statistical significance at .01 and coefficient of determination of 78.20% (R2 = 0.72). The derived determination equations are:

Raw score equation: Y = .287 +.445(X5) +.277(X4) +.103(X2) +.095(X3)

Standard score equation = Zy = .464(X5) +.318(X4) +.107(X2) +.107(X3)

References

Bukht, R., & Heeks, R. (2017). Defining, Conceptualizing and Measuring the Digital Economy. (Research Report). Manchester: Centre for Development Informatics.

Calvani, A., Cartelli, A., Fini, A., & Ranieri, M. (2008). Models and Instruments for Assessing Digital Competence at School. Journal of e-Learning Knowledge Society, 4(3), 183-193.

Chunprasit, K. (2020). The Efficiency of Accountants with the Digital Advances of Establishments in Bangkok. Individual Study for Master of Business Administration Program in Accounting. Bangkok: Ramkhamhaeng University.

Department of Business Development, Thailand. (2021). Accountant (remained) as of 31 October 2021. Retrieved December 29, 2021. From https://www.dbd.go.th/ewt_dl_link.php?nid 20211116132940.pdf

Economist Intelligence Unit. (2010). Digital Economy Rankings 2010: Beyond e-Readiness. (Research Report). New York: Economist Intelligence Unit.

Mannila, L., Norden, L. A. & Pears, A. (2018). Digital Competence, Teacher Self-efficacy and Training needs. Proceedings of the 2018 ACM Conference on International Computing Education Research.

Meenu, G. (2018). Digital Economy and the Role of Information Technology. International Journal of Management and Information Technology, 3(2), 53-58.

Oberlander, M., Beinicke, A., Bipp, T. (2020). Digital Competencies: A Review of the Literature and Applications in the Workplace. Computers Education, 146, 1-13.

Office of the National Economy and Society Commission. (2020). IMD World Competitiveness Ranking 2020. Retrieved March 5, 2020 from https://onde.go.th/assets/portals//files/IMD_WCR20.pdf

Panprung, W., Mneechote, T., Rodyim, C., & Songneam, N. (2020). The Development of Causal Relationship Model of Knowledge Management and Professional Skills Affecting to Potential of Accountant in Digital Economy. Rajamangala University of Technology Srivijaya Research Journal, 12(1), 22-35.

Patpoom, D. (2020). Development of a Prototype for Promoting Digital Competence among Accountants in Large Private Organization in the Bangkok Metropolitan. Thesis of Master of Art. Bangkok: Srinakharinwirot University.

Puncreobutr, V. (2014). Professional and Cross-Cultural Competences of Thai Graduates to Work in ASEAN Context. Journal of Community Development and Life Quality, 2(3), 225-232.

Puncreobutr, V., Dhamacharoen, A., Tapaneeyakorn, W. (2022). Factors Affecting the Readiness of Thai University to Organize Learning Activities in the Metaverse Era. Webology, 19(2), 9285-9296.

Puncreobutr, V., and Puncreobutr, B. (2023). Digital Challenges: The Digital Competencies of Educational Institutions. St. Theresa Journal of Humanities and Social Sciences, 9(2), 144-160.

Secretariat of the House of Representatives. (2015). Digital Economy: Policy Driving to New Economy. Bangkok: Academic Focus.

Sornsakda, A. (2019). The Competency of Professional Accountant in Digital Era in order to Develop Accounting Office Quality. A Thematic Paper for Master of Accountancy Program. Bangkok: Dhurakij Pundit University.

Downloads

Published

2024-05-17