Factors Affecting the Decision to Use Parking Business Services of Residents of Large Residential Condominiums Near the BTS Lines in Bangkok
Keywords:
Parking service business, Large residential condominiums near the Skytrain lines, Decision to use the parking business servicesAbstract
This research aimed to study factors affecting the decision to use parking business services of residents of large residential condominiums near the BTS lines in Bangkok. This research is quantitative, studying residents living in large residential condominiums near the BTS Skytrain lines in the Bangkok area. Using simple random sampling, the samples consisted of 384 respondents. The data collection instrument used was a survey questionnaire developed by the researcher, and the statistical tools used were Pearson product-moment correlation and multiple regression analysis. Results of the study found that 1) overall and all aspects of using parking business services in Bangkok were at a high level, 2) overall and all aspects of the decision to use parking business services near the Skytrain lines in Bangkok were of high quality 3) there was a relationship between each variable of using parking business services in Bangkok and the decision to use the parking business services, statistically significant at the .01 level, and the Pearson correlation coefficients (r) ranging between .408 - .785 4) four out of seven factors, namely process of service ( X7), place (X3), product (X1) and physical evidence & presentation (X6) together had a positive effect on the decision to use the parking business services in the city.
References
Ariyawansa, R. G. & Udayanthika, A. G. P. I. (2011). Living in High-rise: An Analysis of Demand for Condominium Properties in Colombo. International Journal of Sociology and Anthropology. 4(1), 31-37.
Barter, P. (2011). Parking Policy in Asian Cities. Mandaluyong City: Asian Development Bank.
Choontanom, J. (2019). Park and Ride Development Guidelines for Serving Bangkok Rail Transit System. Thesis for the Master of Architecture. Bangkok: Thammasat University.
Department of Planning, Building and Code Enforcement. (2008). Off-Street Parking Design Standards. Retrieved December 29, 2019. From https://www.sanjoseca.gov/planning/pdf/OffStreet_Parking_Design_Standards.
Kaewpruk, T. (2021). Law Enforcement on Parking Space Arrangement in Large City: Case Study of Condominium in Bangkok Metropolis. An Independent Study Submitted to Sripatum University for the Master of Business Law. Bangkok: Sripatum University.
Kambut, S. (2019). Factors Influencing the Decision of Consumers in Nonthaburi to Purchase Condominiums along the MRT Purple-Line. An Independent Study Submitted to Valaya Alongkorn Rajabhat University for the Master of Business Administration. Pathum Thani: Valaya Alongkorn Rajabhat University.
Khemrat, C. & Khumsap, R. (2022). Marketing Mix Factors Affecting Consumer's Decision, to Purchase Condominiums in Bangkok. Journal of Nakhonratsima College Humanities and Social Sciences, 16(2), 101-114.
Kotler, P. (2000). Marketing Management Millenium 10 ed. New Jersey: Prentice-Hall, Inc.
Methaworakul, T. (2019). A Feasibility Study of Investment in Parking Building for Rent near Lumpini Condo Town Chonburi-Sukhumvit. An Independent Study Submitted to Kasetsart University for the Master of Economics(Business Economics). Bangkok: Kasetsart University.
Puncreobutr, V., Pengsa-ium, V., Khamkhong, Y., & Kriengsantikul, T. (2018). Identifying and Analyzing Risks in the Construction of High Rise Buildings Along the Sky Train Rails in Bangkok. Political Economy – Development: Domestic Development Strategies eJournal. 6(93), 1-8.
Puncreobutr, V., Pusapukdepop, J., Pengsa-ium, V., Chanragsa, W., & Amos, P. (2019). The Design of High-rise Buildings in Smart Cities of Thailand. International Political Economy: Investment & Finance eJournal, 7(79), 1-8.
Serirat, S. (2003). Modern Marketing Management. Bangkok: Patana Education.
Vaisiriroj, T. & Ussavadilokrit, M. (2022). Factors Affecting The Salable Area of Residential Condominium Project. KKBS Journal of Business Administration and Accountancy. 6(1), 94 – 110.