Management Ability in Discovery MuseumTourism Case Study on Pak Phli Museum, the Phuan People, Nakhon Nayok, Thailand


  • Swana Pornputtkul
  • Poonsook Kitratporn
  • Siriwan Tanyong St Theresa International College
  • Warairat Somphong
  • Wichai Sechalee


Discovery Museum Tourism, the Phuan people, Pak Phli Museum, local culture of Nakhon Nayok province


The objective of this research is to study the management ability in Discovery Museum Tourism, case study on Pak Phli Museum, the Phuan people, Nakhon Nayok province, Thailand.   This is a qualitative research. The sample group consisted of experts in Discovery Museum Tourism management, the Phuan people who are the locals in the area of Pak Phli and the tourists at the museum.  Data was collected  from analyzing the document, in-depth interview, analyze the results using content analysis techniques.  It is found from the study that 1) The overall ability in managing the Discovery Museum Tourism, managing ability of the in-door exhibition, of the living museum and of creating the knowledge, the ability in managing the Discovery Museum Tourism is at a good level.  Having the ability in communication management and professional services for the tourists are at a moderate level 2) Guidelines to increase the ability in managing Discovery Museum Tourism by having the joint supports from the government concerned units of work, creating the image or the “Brand†of the province in the conservation of arts and culture. The public sector should find the partners in tourism management, connecting the development of a local museum to be a prototype museum of developing the communication management for the tourism market, developing the services for the tourists, to become a Discovery Museum Tourism, together with the existing natural tourist attraction sites.


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