Impact of Communication Barriers on Organizational Outcomes: A Case Study on Logistics Companies

Authors

  • Wipawan Pluemjai Faculty of Business Administration, St Theresa International College, Thailand
  • MD. Abdus Salam Faculty of Business Administration, St Theresa International College, Thailand
  • Rubaba Nawrin Faculty of Business Administration, St Theresa International College, Thailand

Keywords:

Communication Barrier, Organizational Outcomes, Organization culture, Satisfaction, Productivity, Turnover, Logistics

Abstract

This research aims to study the impact of communication barriers on organizational outcomes in the context of a logistics company in Thailand. This research is a quantitative research. Studies were conducted with a sample group 112 respondents from the logistics company in Bangkok (Thailand), selected through non-probability sampling technique. The research tool used was a questionnaire. The statistics used in the research were Mean, S.D., Correlation and Regression Analysis. The results of the study has shown that communication barrier that influence the overall organizational outcomes in logistics companies in Thailand are consisting of organization culture, employee satisfaction, employee turnover intention and productivity with a statistical significance level of 0.05. Effective communication is a vital business process that can enhance organizational outcomes positively. Conversely, when communication within the organization is hindered by barriers and problems, it can significantly diminish the organization's performance and efficiency. Therefore, it is essential for corporate executives to use various strategies to increase work efficiency in every part of the organization.

References

Anderson, J. C. & Narus, J. A. (1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), 42-58.

Barol, A. (2012). Strategic HRM: The Key to Improved Business Performance. London: CIPDi.

Broecker, J. (2006). How do international trade barriers affect interregional trade?. North-Holland: Amsterdam.

Cameron, K.S. and Quinn, R.E. (1999). Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. United States: Addison Wesley Longman.

Cornelissen J. (2008). Corporate Communication: Theory and Practice. London: Sage.

Dance F. E. X. & Carl E. L., (1976). The Functions of Human Communication: A Theoretical Approach. (4th ed.). New York: Holt, Rinehart and Winston.

Dyer, L. & Reeves, T. (1995). Human resource strategies and firm performance: what do we know and where do we need to go? International Journal of Human Resource Management, 6(3), 656-670.

Hair, J.F., Black, W.C., Babin, B.J. & Anderson, R.E. (2010). Multivariate data analysis: A global perspective. (7th ed). NJ: Pearson Prentice Hall Publishing, Upper Saddle River.

Ingersoll, V. H. and Adams, G. B. (1986). Beyond organizational boundaries: Exploring the managerial myth. Administration & Society, 18(3), 360-381.

Jablin, F. M. (1987). Organizational entry, assimilation, and exit. In F. M. Jablin, L. Putnam, K. Roberts, & L. Porter (Eds.), Handbook of organizational communication: An interdisciplinary perspective (pp. 679-740). CA: Sage Publications.

Lunenburg, F. C. (2010). Communication: The process, barriers, and improving effectiveness. Schooling, 1(1), 1-11. Retrieved from https://doctor-communication.vn.ua/wp-content/uploads/2018/08/Communication.-Improving-Effectiveness.pdf.

Keyton, J. (2011). Communication and organizational culture: A key to understanding work experience. CA: Sage.

Kim, N. (2012). Employee turnover intention among newcomers in travel industry. International Journal of Tourism Research, 16(1), 56-64.

Mbango, P., & Phiri, M. (2015). Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African cement manufacturing industry. Journal of Governance and Regulation, 4(3), 79-88.

Madera, J. M., Dawson, M., & Neal, J. A. (2014). Managing language barriers in the workplace: The roles of job demands and resources on turnover intentions. International Journal of Hospitality Management, 42, 117-125.

Mali, P. (2008). Improving Total Productivity. New York: John Wiley and Sons.

Men, L. R. (2014). Strategic internal communication: Transformational leadership, communication channels, and employee satisfaction. Management Communication Quarterly, 28(2), 264-284.

Downloads

Published

2023-12-08